Context

Street PR is a B2B experiential marketing and staffing agency operating in a competitive, demand-driven market. The business was actively investing in paid search to generate inbound enquiries across multiple staffing services, including flyering services and promotional staffing.

At a glance, campaigns were generating leads — but performance felt expensive and difficult to control.

The Hidden Problem

The initial challenge wasn’t immediately obvious from surface-level metrics.

While conversions were being reported, there was little confidence in their accuracy. Cost per conversion appeared high, but it was unclear whether this reflected inefficient campaigns or unreliable tracking.

Decisions were being made, but without conviction.

This created a familiar situation:

• budgets felt constrained

• optimisation was reactive

• performance reviews focused on numbers, not causes

Diagnosis

A diagnostic review revealed two structural issues:

1. Conversion tracking was incomplete and unreliable, meaning reported performance did not reflect real lead activity.

2. Campaign structure lacked clarity, grouping multiple services together and limiting visibility into what was actually driving demand.

In short, the issue wasn’t demand — it was attribution and structure.

The System Intervention

Rather than optimising campaigns in isolation, the focus shifted to fixing the system underneath performance.

First, a clean tracking foundation was established. Lead form submissions and phone calls were tracked accurately using a structured implementation through Google Tag Manager, creating a reliable view of true conversion activity.

Next, campaign architecture was rebuilt to reflect how the business actually sells. Search campaigns were restructured around core services, with clear segmentation for example. event, festival, and promotional staffing were segmented with a staffing campaign. This allowed performance to be measured — and optimised — at the right level.

Only once tracking and structure were aligned was scale introduced, using service grouped Performance Max campaigns supported by strong creative assets.

The key change wasn’t more activity — it was clarity.

The Outcome

With a reliable system in place, performance became explainable and controllable.

• Cost per conversion reduced by 30%

• Conversion volume increased by 50%

• The client’s target CPA of below £40 was achieved consistently

More importantly, optimisation decisions were now grounded in reality, not assumptions.

Why This Worked

Performance didn’t improve because of a single campaign change.

It improved because:

• tracking reflected real outcomes

• structure matched business intent

• optimisation decisions were based on accurate signals

Once the system was fixed, performance followed.

Transferable Insight

High CPAs often point to inefficiency — but just as often, they point to measurement failure.

Until tracking and structure are aligned, optimisation is guesswork. When they are, growth becomes predictable.

Final Thought

This outcome was driven by applying Adoozy’s intelligence-led growth approach — focusing on diagnostics, attribution, and system design before scale.

“Before working with Adoozy, we were running ads without a clear picture of what was actually driving results. Once proper tracking and attribution were in place, everything changed. We could finally see which campaigns were delivering real enquiries — and performance improved as a result.”

— James, Business Owner Street PR